Privacy Policy

Effective Date: 5-14-2026 | Last Updated: 5-14-2026

Welcome to Persson Rare Minerals (“we,” “us,” or “our”). We operate an online store that offers mineral specimens, crystals, fossils, and related collector items for sale to customers and collectors.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit www.perssonrareminerals.com (the “Site”), create an account, make a purchase, sign up for our emails, or otherwise interact with us.

By using our Site, you agree to the collection and use of information as described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

A. Information You Provide to Us

When you use our Site, place an order, or contact us, you may provide information such as:

  • Your name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Account login details
  • Payment-related information
  • Order notes, messages, or correspondence

Any information you submit through forms, reviews, or customer service requests

B. Information Collected Automatically

When you browse our Site, we may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Referral URLs
  • Pages viewed
  • Time spent on pages
  • Date and time of visits
  • Shopping activity on the Site
  • Cookie identifiers and similar tracking information

C. Information From Third Parties

We may receive information from third parties such as:

  • Payment processors
  • Shipping and fulfillment providers
  • Website analytics providers
  • Advertising or marketing partners
  • E-commerce platform providers
  • Fraud prevention and security service providers

2. How We Use Your Information

We may use your personal information to:

  • Process and fulfill orders
  • Send order confirmations, invoices, shipping updates, and customer service communications
  • Create and manage your account
  • Verify payments and prevent fraudulent transactions
  • Provide customer support
  • Improve our Site, products, and services
  • Personalize your shopping experience
  • Send newsletters, promotions, or product updates, where permitted by law
  • Analyze Site traffic and user behavior
  • Maintain security and protect against misuse of the Site
  • Comply with legal obligations and enforce our policies

3. Payment Information

Payments made on our Site may be processed by third-party payment processors such as [Stripe, PayPal, Shopify Payments, etc.]. We do not store full payment card numbers on our own servers unless explicitly stated otherwise.

Your payment information is handled according to the privacy and security practices of the payment processor you choose at checkout.

4. Shipping and Order Fulfillment

To fulfill and deliver your order, we may share necessary information with shipping carriers, fulfillment partners, and logistics providers, including:

  • Your name
  • Shipping address
  • Email address
  • Phone number
  • Order details needed for shipment and delivery

5. Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, remember user preferences, analyze traffic, and improve functionality.

Cookies may be used to:

  • Keep items in your cart
  • Maintain login sessions
  • Save preferences
  • Measure Site performance
  • Understand how visitors use our Site
  • Support marketing and retargeting efforts, where applicable

You can usually control cookies through your browser settings. Disabling cookies may affect some Site features.

If required by applicable law, we will provide cookie choices or consent tools on the Site.

6. Email Marketing and Promotional Communications

If you subscribe to our mailing list or opt in to receive promotional communications, we may send you emails about:

  • New mineral specimens and inventory updates
  • Special offers or discounts
  • Collector announcements
  • Educational or promotional content related to minerals and specimens

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us at: chee@perssonrareminerals.com

We may still send non-promotional messages related to orders, transactions, or account activity.

7. How We Share Information

We may share your information with the following categories of third parties when necessary to operate our business:

  • Payment processors
  • Shipping carriers and fulfillment partners
  • E-commerce platform providers
  • Hosting providers
  • Analytics providers
  • Marketing and email service providers
  • Fraud prevention and security vendors
  • Professional advisers such as accountants, auditors, or attorneys
  • Government authorities or law enforcement when legally required

We do not sell your personal information for money.

If your business uses targeted advertising, cross-context behavioral advertising, or similar ad-tech tools, you may need additional disclosures and opt-out language depending on applicable law.

8. Legal Bases for Processing

If you are located in a jurisdiction that requires a legal basis for processing personal information, we may process your information on the following bases:

  • To perform a contract with you, such as processing your order
  • To comply with legal obligations
  • For our legitimate business interests, such as improving our Site, preventing fraud, and providing customer service

Based on your consent, where required, such as for certain marketing communications or non-essential cookies

9. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide products and services
  • Complete transactions
  • Maintain business and tax records
  • Resolve disputes
  • Enforce our agreements
  • Comply with legal obligations

Retention periods may vary depending on the type of information and the reason it was collected.

10. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Request a copy of your information in a portable format
  • Object to or restrict certain processing
  • Withdraw consent where processing is based on consent
  • Opt out of certain marketing communications
  • Appeal a privacy rights decision, where applicable

To exercise any privacy rights, contact us at:

Email: beau@perssonrareminerals.com
Mailing Address: P.O. Box 17748 Golden Colorado 80402

We may need to verify your identity before responding to your request.

California businesses in particular may need to describe consumer rights, request methods, verification practices, and the categories of personal information collected, disclosed, sold, or shared within the past 12 months in their posted privacy policy. CPPA

11. California Privacy Notice

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended, including the right to know, delete, correct, and opt out of certain disclosures or uses of personal information, subject to exceptions.

In the past 12 months, we may have collected the following categories of personal information:

  • Identifiers, such as name, email address, IP address, and shipping address
  • Commercial information, such as purchase history
  • Internet or network activity, such as browsing behavior on our Site
  • Financial information necessary to process payments
  • Communications you send to us
  • We collect this information from:
  • You directly
  • Your activity on our Site
  • Payment processors and service providers
  • Analytics and security providers

We use this information for the business purposes described in this Privacy Policy, including order fulfillment, customer service, fraud prevention, analytics, and marketing.

We may disclose personal information to service providers and contractors for business purposes.

[Include this only if true:] We do not sell or share personal information as those terms are defined under California law.

OR

[If applicable:] California residents may opt out of the sale or sharing of personal information by clicking [Do Not Sell or Share My Personal Information].

Your privacy policy should also include a “privacy” link on your site, describe request methods, and include the date it was last updated. CPPA

12. International Users

If you access our Site from outside [your country], please note that your information may be transferred to, stored in, and processed in countries where privacy laws may differ from those in your jurisdiction.

Where required, we take appropriate steps to protect transferred personal information.

13. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no internet transmission or storage system can be guaranteed to be 100% secure. You use the Site at your own risk.

14. Children’s Privacy

Our Site is intended for adults and collectors and is not directed to children under the age of 13 or 16 [choose based on your policy/jurisdiction]. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us so we can delete it.

15. Third-Party Links

Our Site may contain links to third-party websites, marketplaces, social media platforms, or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or Site features.

When we make changes, we will post the revised version on this page and update the “Last Updated” date above.

17. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our privacy practices, contact us at:

www.perssonrareminerals.com
Email: beau@perssonrareminerals.com
Phone: (973)-495-2714
Address: P.O. Box 17748 Golden Colorado 80402